The Aston, a luxury residence in Manhattan's Chelsea neighborhood, is situated on Sixth Avenue. This elegant building is at the center of the vibrant Flower District. In addition to 24 hour services, amenities include a lushly landscaped outdoor plaza with seating and cafe, rooftop deck, storage for luggage, bicycles or seasonal items, parking garage, ATM, video rentals and pre-wired residences offering high-speed internet access and cable TV connections.
My role in this project was to design the logo, branding and identity development, marketing materials, and environmental graphics for the building's exterior and interior common areas mentioned above.
Ink and Pixel for Tracy Turner Design, Adellco
Preliminary Entrance Elevation depicting Logotype
Logo
Lobby Sign
Business Card
Aston Stationery: Letterhead, Notecard, and Envelope
Custom made promotional box containing floor plans, sales material and map (see below);
measuring tape gift giveaway; letterhead; note pad and business card
measuring tape gift giveaway; letterhead; note pad and business card
Promotional Neighborhood Map
Brochure Spread
Directional Signage Illustrated Specifications
Rooftop Skydeck Sign
Wayfinding Plan
Temporary Exterior Signage
