Art Direction, Styling, and Design, for BN.com, Digital Marketing, Social Media and In-Store Signage
The Barnes & Noble Bookhaul Blowout is a dual channel promotion where hundreds of new releases are sold at 50% Off. The success of this campaign in 2018 motivated leadership to make this a biennial event, crediting the playful and lighthearted photography, animations, and typography as the drivers to increased online engagement and surpassed dotcom sales goals.
Email Animation
Publisher's Social Post
Facebook Post
Rich Push Notification
